Dichotomous question examples in research
- Have you bought from us before? Yes / No
- Was your issue solved on the first contact? Yes / No
- Do you manage a team? Yes / No
- Would you attend the event again next year? Yes / No
All four ask about a fact or a clear decision. “Do you like our design?” does not fit: most people like it a bit, and two buttons cannot show that.
Yes, no, or maybe?
Adding a third option such as “Not sure” is honest when some respondents genuinely do not know (“Will your company renew next year?”). It also becomes an escape hatch that people use to avoid thinking. Rule of thumb: for facts, keep two options; for intentions, add “Not sure” and use a single-choice question with three options instead.
Screening and branching with yes/no
The best use of a dichotomous question is as a gate. “Have you used the mobile app?” sends “no” to the end of that section and “yes” to five detailed questions. People never see questions that do not apply to them, and the survey feels shorter than it is.
How to analyse yes/no answers
yes share = yes answers ÷ (yes + no) × 100%With small samples, report the count next to the percentage: 3 out of 4 is not the same evidence as 300 out of 400. For comparisons between groups, the difference in yes shares is the headline number.
Mistakes with two-option questions
- Double-barrelled questions (“Was the staff friendly and fast?”) that cannot be answered with one yes.
- Leading wording (“Wouldn’t you agree that…”), which pushes answers towards yes.
- Using yes/no for satisfaction, where a scale would show how satisfied.
- Negative wording (“Did you not find what you needed?”), where both answers are confusing.
Yes/no in quizzes and checklists
Outside research, two-option questions do a lot of practical work. A true/false quiz item tests one fact without the hints that four answer options can give away. An inspection checklist (“Fire exit clear? Yes / No”) turns into a report where every “no” is a task. In both cases the value comes from the statement being precise enough that nobody has to guess what “yes” means.
Building it in Askyo
The Yes / No block shows two large buttons side by side, easy to hit with a thumb. You can rename them (“Attending / Not attending”, “True / False”). On the logic graph the block has separate yes and no exits plus a default one, so it works as a branching gate without any extra setup.
In quiz mode you can mark the correct side and give it points, which turns the block into a true/false question. Analytics shows a donut with the share of yes answers.
What you can set
- wording for «yes»
- wording for «no»