Research

Research templates are for the moment when «how important is this?» stops working. Ask people to rate eight criteria on a scale and nearly everything gets a four or a five, so you learn nothing about priority. These templates use question types that force a choice: ranking, a 100-point split, pairwise comparison, card sorting and semantic differential scales.

Product teams can start with the UX research survey: a choice between screen variants, pairwise comparison, semantic scales, a card sort of features into sections and a recorded video answer at the end. To learn how customers pick a supplier, use the customer expectations survey, seven blocks from ranking criteria to what annoys people about competitors.

The in-depth market research survey is the longest template in the category: a usage-frequency matrix, choice factors, 100 points across criteria, pairs to compare and a card sort of brands by price tier. The health questionnaire covers sleep, stress and habits for a clinic or a wellbeing programme; consent sits on the second screen and personal data stops at gender and date of birth.

Before launch, take the survey yourself and time it. If it runs past ten minutes, split it or cut blocks whose results you will not use. Ranking and point-split answers are easier to analyse in the CSV export: you see not just the average position of each criterion but the spread, and the spread tells you whether the audience agrees or splits into groups.

Long research surveys lose people in the middle; long-survey UX shows where and why. The scoring research types are free on every plan, and the full list is on the question types page.