Notes from the team
Technical deep dives, product decisions and playbooks for marketers, product managers and developers.
Why surveys need a visual logic editor
Why text-based skip logic from 2010 slows complex surveys down, and how a graph editor solves it with a single glance at the canvas.
ReadShadow DOM survey widgets: the iframe is obsolete
An iframe weighs 200+ KB, breaks search indexing and adapts badly. A Shadow DOM widget is the modern way to embed. Here is the technical case.
Free form builders and data residency
Google Forms is free and takes three minutes. Where the responses live, who processes them and under which contract is worth asking before the survey goes out.
NPS without lying to yourself
Net Promoter Score takes 30 seconds to calculate, and most companies still do it in ways that make the number meaningless. Formula, sampling and traps.
Long-survey UX: where people drop out
Every extra question costs you 3–7% of completions. How graph logic, an honest progress bar and better wording keep respondents to the end.
Webhooks + CRM + chat: automating the follow-up
A survey response should instantly become a lead, a task or an alert. Three working webhook scenarios you can set up without writing much code.
AI survey generation: where it helps and lies
Typed "build me a loyalty survey" and got 30 near-identical questions? Here is where AI genuinely saves hours, and where it quietly ruins your data.