Customer expectations
What matters to customers when they choose and the criteria they compare on. A basis for positioning that does not come from the team’s imagination.
What the template is made of
Every block in the order it sits in the builder. Branching decides which of them a given person actually sees.
- What matters to you when choosing? Drag from most to least important Ranking
- Distribute 100 points across the selection criteria Constant sum (100 points)
- Which matters more to you in each pair? Pairwise comparison
- What do you prefer? Semantic differential
- Where do you usually hear about new products? Dropdown
- Which region are you from? Region
- What annoys you about most competitors? Long answer
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Do not start from an empty canvas
Open the catalog, take the closest template and rewrite the questions for your job. Five minutes instead of an hour.