Semantic differential
A bipolar scale: the person moves between two opposite descriptions rather than between numbers.
Available on the free plan
When to use it
Perception of a brand or an interface. Where «rate the atmosphere from 1 to 10» is meaningless but «dull or energetic» is clear.
Templates that already use it
- «Describe the interface» UX interface research Research
- «What do you prefer?» Customer expectations Research
What you can set
Fields this block has in the editor, beyond the question text itself:
- label on the left end
- label on the right end
- how many points on the scale
Every block also has these: whether an answer is required, a description under the title and a small eyebrow line above it.
What lands in the answers
A number, so averages, distribution and change over time come for free.
The inbox shows the answer as it came in; a CSV or XLSX export gives the block one column.
Neighbouring types
These share templates with it most often:
Survey question types
The question type decides what you get back: an opinion or a priority, a fact or a feeling. Here are all the types the ready-made templates are built from, with a note on when to reach for each.