When the options need a sentence each
Think of a studio asking a new client which package they want. «Basic», «Standard» and «Full» mean nothing until you add «one page, delivered in a week» under each. A card holds that line; a radio button does not.
The same goes for choosing a service type, an event format, a support channel or a project stage. The description answers the follow-up question before anyone asks it.
For plain facts like age groups, cards are overkill. A simple list reads faster.
Keep descriptions parallel. If one card says «delivered in a week» and the next says «our most popular option», you are comparing a fact with a sales line, and people pick the one that sounds nicer rather than the one that fits them.
Three or four cards is the comfortable range. With eight cards, each with a line of text, the respondent is reading a price list, not answering a question.
Examples of card choice wording
- What kind of help do you need? (cards: Setup, Training, Audit)
- How would you like to attend? (In person, Online, Recording only)
Icons, colours and the layout on small screens
Each card has a title and a description, and can get one of 16 icons and a colour from nine swatches or any hex code. A switch turns the block from one answer into several.
When any card has an icon or a colour, the cards line up in an adaptive grid whose width depends on how long the text is. Plain cards sit in one column on a phone and two columns on a wider screen.
Every card can start its own branch in the logic, and in quiz mode cards can be scored like any choice question.
Results show a bar list by count with the most chosen card marked. Colours and icons stay in the survey; the export carries the card titles, so keep titles meaningful on their own.
What you can set
- the list of options
- more than one may be picked
- lower bound
- upper bound