Design tests and other visual decisions
Ask «Which label do you prefer: minimal or illustrated?» and people imagine different things. Show both labels and they react to the same object. That is the whole case for picture options.
Typical uses are a first pass over logo or packaging drafts, choosing a style for a venue, a children’s survey where reading is hard, and product questions like «Which of these screens have you seen?».
A picture test is not a usability test. It tells you what people like at first sight, not whether the design works in use.
Follow it with a short answer question asking why. The picture tells you which option won; the words tell you what to keep when you redesign it.
Wording for picture questions
- Which packaging would you notice on the shelf?
- Which of these rooms feels most like your style? Choose up to two.
- Which version of the logo do you prefer?
Image upload, grid and full-screen view
Each option gets an uploaded image and a caption. Images can be added once the survey draft has been saved. A switch allows several answers.
Respondents see the images in two columns on a phone and three on a wider screen, cropped to 4:3. A full-screen button opens any image in a lightbox, which matters on small screens where details disappear; Esc closes it.
Each picture can send the respondent down its own branch, and in quiz mode an image can be the correct answer.
Results show a bar list by count with the leading option marked, and the CSV export carries the captions.
What you can set
- the list of options
- more than one may be picked
- lower bound
- upper bound