Pairwise comparison
Options are shown two at a time and the person picks one each round. The overall order emerges from the series of choices.
Available on the free plan
When to use it
When the list is too long to rank in one go but you still need an honest priority.
Templates that already use it
- «What matters more on the main screen?» UX interface research Research
- «Which matters more to you in each pair?» Customer expectations Research
- «Which matters more in each pair?» In-depth market research Research
What you can set
Fields this block has in the editor, beyond the question text itself:
- the list of options
- how many pairs to show
Every block also has these: whether an answer is required, a description under the title and a small eyebrow line above it.
What lands in the answers
A row-and-answer pair for every row of the block.
The inbox shows the answer as it came in; a CSV or XLSX export gives the block one column.
Neighbouring types
These share templates with it most often:
Survey question types
The question type decides what you get back: an opinion or a priority, a fact or a feeling. Here are all the types the ready-made templates are built from, with a note on when to reach for each.