Lead-gen quiz for a landing page
An engaging quiz for a landing page: a recommendation, a result screen and a contact form at the end. A lead instead of a closed tab.
Who it is for and when to run it
Put this quiz on a landing page in place of a “Request a call” form when visitors aren’t ready to talk yet. Instead of contact fields they answer four easy questions about their needs, and only then see a request for a phone number. Sales gets a lead that already has context: the goal, the team size and the timeline.
It’s written from the point of view of a survey tool, but the structure fits any B2B product or service: renovation, training, implementation. Embed it with a one-line website widget and route leads to a webhook, Telegram or a CRM (more on that in the automation article).
What the template is made of
Every block in the order it sits in the builder. Branching decides which of them a given person actually sees.
- Let us find your fit in a minute Text block
The first screen promises four quick questions and says contact details come at the end. That promise is why people start.
- What do you want to improve? Cards
The goal as cards: leads from the site, customer feedback, audience research. Cards with descriptions get clicked more readily than radio buttons.
- How big is your team? Single choice
Team size in four bands, the main B2B qualification signal.
- When do you plan to launch? Single choice
Launch timing: now, within a month, no firm date. It separates hot leads from people doing research.
- What do you use for surveys today? Multiple choice
What they use today, multiple choice. Sales knows in advance what you’re being compared with.
- We found a fit Text block
A “We found a fit” screen before the contact fields. It feels like a result and explains why you need the phone: to send a quote and an example.
- What should we call you? Short answer
Name, required, with a short hint in the field.
- Phone Phone
Phone, required: for a call-driven quiz it’s the main channel.
- Email Email
Email, optional, for people who prefer not to be called.
- Consent to personal data processing Consent
Consent to personal data processing, required because the form collects contacts.
How to adapt the template
-
Rewrite the four questions in your service’s terms: “What’s the floor area?”, “What’s the budget?”, “When do you want to start?”. Stay at four or five; beyond that the share who leave contacts drops.
-
Branch on timing: people with “No firm timeline yet” can get a different result screen without a required phone. Free allows up to three branches from one question.
-
If you don’t plan to call, make email required and phone optional. Asking for what you won’t use costs leads.
-
Rewrite the result screen for what you will actually send: a quote, a selection, an example. Don’t promise an automatic email; the service doesn’t send email, your sales team replies.
-
Check the consent wording and link it to your own privacy policy.
How to read the results
The key metric is the share of starters who reach the contact step. Your account shows where people leave. Some drop at the contact screen is normal; a drop at question two means that question is the problem.
Sort leads by their answers: team size and timeline give sales a ready queue. Hot ones (ready now, larger team) go first.
Once a month, compare quiz answers with who actually bought. If “No firm timeline yet” rarely converts, offer those people resources rather than a call.
Common mistakes
- Asking for a phone number on the first screen, which turns the quiz into a longer contact form.
- Adding eight questions “to learn more”. Each extra step costs leads.
- Promising on the result screen something sales won’t send.
- Not setting up lead notifications. A quiz lead is worth most in the first minutes, so get it into Telegram or your CRM right away.
Questions about the «Lead-gen quiz for a landing page» template
What is a lead generation quiz?
A short series of questions about a visitor’s needs that ends with a contact form. Easy answers draw people in, the result screen gives them something back, and they’re more willing to leave a phone number. Sales gets the lead together with the goal, size and timeline.
How many questions should a lead-gen quiz have?
Four or five questions plus the contact form. This template has four questions, a result screen and three contact fields with consent. More questions tell you more about each lead but bring in fewer leads.
Where do quiz leads go?
Into your account, where you can export them as CSV, and on to a webhook, Telegram or a CRM. The service doesn’t send email notifications, so Telegram is the quickest way to see a new lead.
How do I add the quiz to my website?
Publish the quiz and paste one line of widget code into your page. The widget runs in a Shadow DOM, so your site’s styles can’t break it. You can also share a link to the quiz page or a QR code.
Similar templates
-
Quiz: test yourself
A knowledge test with a correct answer and a final score screen.
-
A light personality test
Seven agreement scales and three endings: every profile gets its own screen.
-
Training test
A knowledge check with points and a score screen, with an optional mistake review.
Do not start from an empty canvas
Open the catalog, take the closest template and rewrite the questions for your job. Five minutes instead of an hour.