Multiple choice question examples
- Which of these tools does your team use? (select all that apply)
- Where have you seen our ads in the last month?
- Which topics would you like the next workshop to cover?
- What did you buy on this visit? Coffee / Pastry / Lunch / Nothing
Single answer or select all that apply
Ask yourself whether two options can be true for the same person at the same time. If yes, use checkboxes; forcing a single answer makes people choose arbitrarily and your data lies. If the options are mutually exclusive (age band, plan, country), use a single-choice question.
When you actually want to know what matters most, neither works. Use ranking for order or a constant sum for weight.
How to analyse checkbox answers
share of option = respondents who ticked it ÷ respondents who answered × 100%Because one person can tick several boxes, the shares add up to more than 100%. That is correct, not a bug: report each option as “X% of respondents”, never as a slice of a pie chart. The average number of options ticked is a useful second metric; if it is close to the total, the question is not discriminating.
Common mistakes
- Asking “what matters to you?” with checkboxes: people tick almost everything.
- Long lists (15+ items) on mobile, where the bottom options get far fewer ticks just for being lower.
- No “None of these” option, so people who have none either skip or tick something at random.
- Treating options as mutually exclusive in the analysis.
Comparing groups with checkbox data
The interesting findings are usually in the differences. Split respondents by a closed question (plan, role, region) and compare the share that ticked each option. If 70% of Team customers use exports and only 20% of Free users do, that gap tells you more than the overall 35%.
Watch the base: always divide by the people in that group who answered the question, not by everyone in the survey. People who skipped the question did not say “none”.
Building it in Askyo
The Several from the list block shows checkbox tiles. You can set a minimum and maximum number of selections; the respondent sees them as a hint line (“choose between 2 and 3”), but the limits are not enforced on submit, so write the rule into the question text too.
On the logic graph each option has its own exit; when several are ticked, the first ticked option that has a connection wins. In quiz mode the answer counts as correct only if the set matches exactly. Analytics shows a bar per option plus the average number selected, and the CSV puts all picked options in one cell, comma-separated.
What you can set
- the list of options
- lower bound
- upper bound