Event feedback
Event feedback while it is still fresh: a rating, a matrix on the organisation, a ranking of what people want next time and an email for the invitation.
Who it is for and when to run it
Send it to attendees of a conference, meetup, training day or company party the same evening or the next morning. A week later the details are gone and answers flatten into «it was fine».
Share it as a link in the event chat, a QR code on the closing slide or by the exit, or a link in your own follow-up email. The service itself does not send email.
The template is built for events that repeat. The questions about next time and the invite email matter to organisers planning the next season, not closing a one-off project.
What the template is made of
Every block in the order it sits in the builder. Branching decides which of them a given person actually sees.
- Thank you for joining us! Text block
A thank-you screen opens the survey and says why it matters: to make the next event better.
- Overall event rating Star rating
Overall rating in stars, required. The one number you can compare across events.
- Rate the individual aspects Matrix
A 1–5 matrix across six aspects: programme, speakers, organisation, venue, catering, networking. The overall rating says good or bad; the matrix says what exactly.
- What are you looking forward to most at the next event? (drag to reorder) Ranking
Ranking what people want next time: keynotes, workshops, networking, afterparty, partner expo. It helps split time and budget for the next programme.
- If you have photos from the event, share them Image upload
Photo upload from the event. This is image_upload, which unlocks on Pro. Attendee photos help with the recap and social posts, but the block is optional and can go.
- Will you come to the next event? Yes / No
Yes/no «Will you come to the next event?» is simpler and more honest than a likelihood scale, and it is a decent predictor of turnout.
- What should we improve? Long answer
The open «What should we improve?» catches whatever did not fit the six matrix rows.
- Leave your email to get an invite to the next event Email
Invite email is optional. The people who leave it genuinely want to come back, which makes it a ready announcement list.
How to adapt the template
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Remove matrix rows that did not apply. No catering, no catering rating.
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For a multi-room conference add a speaker or track matrix: talks as rows, 1–5 ratings as columns.
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On the free plan delete the photo upload or replace it with «Where did you post photos from the event?» and a link field.
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If people registered through the event registration template, skip the email question and share the link in chat: you already have their addresses.
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Turn on one question per screen. Post-event surveys are nearly always answered on a phone.
How to read the results
Start with the matrix. The average of each row shows the weakest part of the event. Compare rows with each other rather than with some abstract «good score».
Read the ranking by first places: how many people put workshops or networking at the top. That is a direct answer to what to give more of next time.
Compare the share of «yes» on returning with your previous event. If it dropped while the overall rating held, look for the reason in the open answers.
Export the responses that left an email to CSV: that is who gets the announcement first.
Common mistakes
- Sending the survey a week later. Fewer people reply and the replies are vague.
- Making every question required. Someone who disliked the catering but has no time to explain will just close the tab.
- Asking attendees to rate all twenty speakers in one survey. Pick the main ones, or let people rate only the talks they attended.
- Promising a prize draw on the welcome screen and never running it.
Questions about the «Event feedback» template
What questions should you ask after an event?
An overall rating, ratings for individual aspects (programme, speakers, organisation, venue, food, networking), what attendees want next time, whether they will come back and what to improve. The template covers all of these plus an optional email for the next invitation.
When should you send a post-event survey?
The same evening or the next morning, while impressions are fresh. The easiest way is a QR code on the closing slide or a link posted in the attendee chat. After a week noticeably fewer people respond and the answers become generic.
How do I collect event feedback with a QR code?
Publish the survey, take its QR code and put it on the final slide, a badge or a stand by the exit. Attendees point their phone camera at it and land straight in the survey, with no sign-up or app.
Similar templates
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Event registration
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Sign-up for an 18+ event
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Feedback form
A smart form with branching: the user picks a reason for getting in touch and gets their own set of questions.
Do not start from an empty canvas
Open the catalog, take the closest template and rewrite the questions for your job. Five minutes instead of an hour.